The Arts and Entertainment Industry has encouraged artists and DJs to prioritize local music in a crucial attempt to highlight the rich sounds of Ghanaian music throughout the festive season.
The #PlayGhana campaign, coordinated by the Director of the Creative Arts Agency, Gyankromah Akufo-Addo, and famous Music Producer/Cultural Activist, Smallgod-Nana Appiasei, aims to generate support for local music and laws favouring local content broadcasting.
High-profile leaders and notable Ghanaian artists, including Black Sheriff, Samini, Reggie Rockstone, and D-Black, all spoke out in support of the cause.
"Today marks the day that we are pledging to push Ghanaian music to the forefront," Ms. Akufo-Addo said.
All of our viewers, beginning with ourselves. The Creative Arts Agency will examine our local content restrictions in collaboration with stakeholders and participants in the music, film, and television sectors."
She emphasized the importance of amending both the cultural policy and the broadcasting laws, drawing on Nigeria's 70% local content requirement in music, cinema, and television.
Mark Okraku-Mantey, Deputy Minister for Tourism, Arts, and Culture, emphasized the significance of collaboration among artists and music producers. He cautioned that if Ghana did not unite, it would fall to the incessant stream of foreign music.
Smallgod-Nana Appiasei voiced worry over the demise of Ghanaian music and called for concerted efforts to raise indigenous material to regional levels.
He stated that if the effort is handled properly, it will not only boost the celebratory atmosphere with native sounds, but also pave the path for a more robust and sustainable future for Ghanaian music on the world arena.
0 Comments